Self-Saver website
AARP Foundation
Background
AARP Foundation is AARP’s nonprofit branch that takes on projects to help end senior poverty. Track was providing AARPF with a whitelabeled version of their self-employed tax management web app, which AARPF was offering to senior gig economy workers under the name AARPF Self-Saver.
My role
Design a website showcasing the Self-Saver app’s features using branding guidelines provided by AARP Foundation.
Branding style tile
- AARPF’s project lead described wanting an aesthetic that felt friendly, accessible, nonintimidating and somewhat informal without feeling juvenile.
- I created a style tile displaying typography samples, visual assets and the color palette I generated using AARPF’s branding guidelines.
Website
- The final product included a landing page showcasing Self-Saver’s main features.
- Blog and Resources pages were also included to provide potential users with added value and build trust in AARPF as a knowledgable leader in the financial-wellness space.
- Illustrations were outsourced.
